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|  | Home Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV | |
|  | |  | | | Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV | | | | | SKU:
| | In Stock | | Availability:
Usually ships in 1-2 business days | | Only 1 left in stock, order soon! | | | | | | Sony BRAVIA XBR7-Series LCD HDTVs leverage our HD expertise to deliver Full HD 1080p resolution and stunning picture performance. A BRAVIA Engine EX fully digital video processor helps reduce noise, sharpen image detail, and improve color accuracy, while Motionflow 120Hz technology enhances motion to deliver a smoother and clearer looking picture. An Advanced Contrast Enhancer (ACE) circuit dynamically adjusts contrast, producing deeper blacks in dark scenes while preserving shadow detail, and Live Color Creation technology works in concert with a special WCG-CCFL backlight to further refine colors and deliver a more realistic picture. In addition, DMeX functionality3 lets you expand your HDTV’s capabilities when you attach optional BRAVIA Link modules (sold separately). | | | |
List Price:
| $2,099.99 | |
Our Price:
| $1,674.99 | |
You Save:
| $425.00 (20%)
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| | Product Details | | Product Length: | 44.5 inches | | Product Width: | 5.0 inches | | Product Height: | 23.75 inches | | Product Weight: | 52.0 pounds | | Package Length: | 53.0 inches | | Package Width: | 28.5 inches | | Package Height: | 9.3 inches | | Package Weight: | 66.6 pounds | | Average Customer Rating: |  based on 58 reviews |
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| | Features | 16:9 Full HD 1080p Resolution Panel (1920x1080)Motionflow 120Hz technology delivers natural motion )BRAVIA Engine EX fully digital video processorAdvanced Contrast Enhancer circuit (ACE)x.v.Color technology
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| | Customer Reviews | Average Customer Review:
Write an online review and share your thoughts with other customers.
 very disappointed Jun 28, 2010
I purchased the SONY BRAVIA XBR KDL-40XBR4 40" IN Dec. 2007, for $1899.98
three weeks ago the TV went totally black,the had been no surge and the TV
is on its own power line; I called an authorized service center
and was told that SONY has been having a problem with this size TV, if I wanted
it fixed it would cost $1200 plus service charge, according to the service center
it is a light on the panel, however, unlike other HD TVs you cannot just buy the
light you have to replace the whole panel. BUYER BEWARE
 Great TV but early LCD Failure Jun 16, 2010
I bought the unit direct from SONYSTYLE for $2200.00 in Jan 2009. It had an 18 month warranty and I bought a 4-year extended warranty ($200)from SONY. Good thing to. The main digital circuit board and LDC panal failed at 17 months 20 days, just before warranty expired. SONY has been very responsive for service and is replacing the entire unit with a KDL40XBR9(refurbished) unit under warranty. SONY no longer offers the KDL40XBR7 set except as a refurbished unit for $1350. I'm otherwise very pleased with the set except for the major component failure at 18 months. The Amazon price is a good deal, but try to get an extended warranty from a reputable source. The replacement unit (KDL40XBR9) is a better unit with faster refresh rate (240Hz vs. 120Hz for the XBR7).
The replacement KDL40XBR9(refurbished) unit has performed excellantly. Very pleased with it to date.
Stunning!! Jun 05, 2010
I researched the LCD TV arena extensively and Sony kept coming up
as the "Top Dog". I found the Sony KDL-46XBR9 on sale from Crutchfield for
$999.00 delivered and jumped on it.
The set-up was as quick as 1-2-3. The picture? Wow!!! I was blown away.
Sound quality could be better but overall this TV can't be beat for the price.
Kick ass TV, even now! Mar 14, 2010
The tv gets compliments from everyone that comes over. Killer picture quality! Can't go wrong with a Bravia! I'm not being a sony fan-boy but with all the research I've done, many experts point right back to the Bravia.
Great Picture! Mar 03, 2010
This TV was over $2600 when new, 900 bucks is a steal! I always tend to buy the best TVs you can get about 10 months after they come out and you can really save. This one is no dissappointment.
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Consumer Reports Says Buy Your HDTV at Amazon!
Washington, D.C. (October 31, 2008) -- When it comes to price, Consumer Reports says shoppers are most likely to find the best deals online. And the publication called three ecommerce sites "standouts" in this year's Consumer Reports ratings of electronics stores: Amazon.com, Crutchfield.com and B&H (bhphotovideo.com)
The magazine's survey was based on more than 38,000 purchases of electronics, including flat-screen TVs, between January 2007 and June 2008. The report indicated that online stores consistently offered better prices. (The magazine's full report can be found in its December 2008 issue.)
"Buying online can be better," the magazine said in a press release. "The higher-rated electronics retailers in Consumer Reports annual reader survey are Web sites. Readers who bought online rated their overall satisfaction at 90 out of 100 -- higher than those who bought in a store. Additionally, many Web merchants offer free shipping, even on TVs, which could spare the hassle of struggling to fit a bulky carton in the car or paying a local store for delivery."
Consumer Reports said that while no single retailer scored excellent in all shopping categories, Amazon.com and Crutchfield.com came closest.
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Consumer Reports Says: Buy HDTV at Amazon!
Washington, D.C. (July 2010) -- When it comes to price, Consumer Reports says shoppers are most likely to find the best deals online. And the publication called three ecommerce sites "standouts" in this year's Consumer Reports ratings of electronics stores: Amazon.com, Crutchfield.com and B&H (bhphotovideo.com)
The magazine's survey was based on more than 38,000 purchases of electronics, including flat-screen TVs, between January 2009 and June 2010. The report indicated that online stores consistently offered better prices. (The magazine's full report can be found in its July 2010 issue.)
"Buying online can be better," the magazine said in a press release. "The higher-rated electronics retailers in Consumer Reports annual reader survey are Web sites. Readers who bought online rated their overall satisfaction at 90 out of 100 -- higher than those who bought in a store. Additionally, many Web merchants offer free shipping, even on TVs, which could spare the hassle of struggling to fit a bulky carton in the car or paying a local store for delivery."
Consumer Reports said that while no single retailer scored excellent in all shopping categories, Amazon.com came closest.
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